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Beitar Jerusalem F.C. is the most popular and controversial football team in Israel, the only club in the Premier League never to sign an Arab player. Mid-way through the 2012-13 season, a secretive transfer deal by the owner, Russian-Israeli oligarch Arcadi Gaydamak, brought two Muslim players from Chechnya. The deal inspired the most racist campaign in Israeli sport that sent the club spiralling out of control. One season in a life of this famed club is a story of Israeli society, personal identity, politics, money and a window into how racism is destroying a team and society from within.
"Granted amazing access to all parties in the story, producer-director Maya Zinshtein, a Russian-born investigative journalist, smartly places her shocking portrait of a team and its fans in a broader sociopolitical context."
The Financial Time
The Financial Times
"Director Maya Zinshtein couldn’t have picked a better year to go in with her camera"
"A riveting portrait of football culture" ★★★★
"Memorable... in a year in which we have seen all over the world how easily a spark can turn into a fire of hatred, FOREVER PURE should serve as a cautionary tale about how we must work together to avoid the blaze."
“This is a eye-opening documentary that traces the tumultuous 2012-13 season, during which the political affiliations of a vocal group of the team’s loyal fans threatened to tear the club to pieces... [a] high quality-piece of factual filmmaking."
Festival & Awards
Jerusalem Film Festival - 2016
The Van Leer Award for Best Director of a documentary, The Haggiag Award for Best Editing, The Jewish Experience Awards - special mention