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Fresh Dressed

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With funky, fat-laced Adidas, Kangol hats, and Cazal shades, a totally original look was born—Fresh—and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner.

Running Time: 82 min.
Subject(s): American History, Arts and Culture, Creative, Design, History, Music, Society, Youth
Language(s): English
Director(s):
Producer(s): Peter Bittenbender, Nasir Jones, Marcus A. Clarke
Cinematographer: David Vollrath
Editor(s): Andrea B. Scott
Production Company: Mass Appeal

Press

  • The Independent
    'The fascination of Fresh Dressed lies in the inventive and revealing way it interweaves politics, music and sociology. This, it turns out, is much more than just a documentary about fashion.'
    Geoffrey Macnab
  • Little White Lies
    'Hardly revelatory, though about more than just street fashion.'
    David Jenkins
  • The Times
    'With a bright explosion of politics, Kangol caps, Air Jordans, gold chains and Ralph Lauren Polo shirts, Fresh Dressed charts the genesis of hip-hop fashion in American culture.'
    Kate Muir
  • The Guardian
    'The film peers beneath the oversized pants and graffiti-sprayed jackets to examine the cultural psyche that spawned them.'
    Wendy Ide

Festival Participation

  • Sundance Film Festival - 2015
  • Docaviv FF - 2015
  • CPH:DOX - 2015
  • Beat FF - 2015
  • Melbourne FF - 2015
  • Tallinn Black Nights FF - 2015

Distribution Company

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