https://www.filmplatform.net/product/project-wild-thing
David Bond is concerned. His kids’ waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors – not like it was back in his day. He decides it’s time to get back to nature – literally. In an attempt to compete with the brands, which take up a third of his daughter’s life, Bond appoints himself Marketing Director for Nature.
David’s humorous journey unearths some painful truths about modern family life.