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The recent emergence of street style as a cultural phenomenon has changed the way we look at fashion forever. In 2008, Ari Seth Cohen began a blog depicting the style and stories of the city’s senior set. As Cohen’s blog comes to the attention of the international fashion community, an industry traditionally associated with youth, the ladies find themselves in a position of new-found fame and cultural influence. The documentary focuses on some of Ari’s favourite subjects, whose eclectic personal style and vital spirit have guided their approach to ageing.