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On Saturday, January 6, 2007, Paúl Guañuna asked his parents for permission to go out with his friends to a hip-hop concert in Quito. When Paul and two other friends were walking back home, they stopped at a wall and wrote the word mapa, a diminutive of mapahuiras (dirty butter in Kichwa). A neighbor thought they were tagging and called the police who arrested the teenagers. The next day Paul’s lifeless body was found at the bottom of a ravine by his father. Since then, he led an intense social struggle to seek justice, which brought together hundreds of young people from the city’s urban tribes, achieving a 20-year prison sentence for the three police officers involved.