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Marrying an Ice Cream Factory


Velvel, Ranni’s father, was a poor orphan, who married Raya Strauss and began working in the family owned factory (which started as a small dairy farm and became one of the biggest food conglomerates in Israel). They divorced when Ranni was 10, and for him, his father remained this strict meticulous withdrawn man who tore the family apart. 8mm reels, discovered after his death arouse questions that lead Ranni to embark on a personal journey between his parents’ very different worlds in an attempt to better understand his father and the complexities of family loyalty, trying to overcome years of alienation. Looking at his family from behind the camera, he is reshaping his memories.


  • Ma'ariv
    This is the stuff cinema is made of... A bourgeois fairytale… A film that gets stuck in one’s throat like suffocating tears.
    Doron Brosh
  • Television and Film Blog
    Elegant and enchanting from the very start... Touching, sharp, and exceptionally captivating… Succeeds, quite wondrously, not to avoid all the hard questions raised by representing one of Israel's richest families...
    Eli Morano
  • Saloona
    Presents an intriguing point of view on family relations… Wonderfully executed.
    Shira Margalit
  • Israel Today
    Everyone in Midyan's film speaks with such rare and touching openness...
    Yuval Abromovich

Festival Participation

  • DocAviv (Israel) - 2015
  • Ferfilm (Kosovo) - 2015
  • Premio Marcellino de Baggis (Taranto, Italy) - 2015
  • Israel-America Film Festival (Los Angeles) - 2015
  • DocAviv Galilee - 2015

Additional Materials

Distribution Company

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