Alreadymade

Who created the most influential artwork of the 20th century? Experts fiercely debate whether it was a celebrated man or a forgotten woman. But what if the artist preferred to remain anonymous? The speculation itself generates value, far beyond the art market where countless copies circulate. As we explore the minds of once-radical artists, the narrative twists. From Dada to data, Alreadymade, like Fountain (1917), questions authorship and identity in the digital afterlife. Competing truths, gendered assumptions, and the power of myth converge in a film that redefines artistic legacy and creative ownership in the 21st century.